Stop Selling. Start Caring.

Loyalty isn’t points.
It’s how you make them feel.

Your Regulars don’t come for the deal. They come for you. Villagers gives you the tools to know them, care for them, and make every visit feel that way.

The Insight

You know your Regulars by heart. Show them you do.

Your Regulars are the most valuable customers in your business. They spend more, come back more often, and bring others with them. What most merchants are missing isn’t the instinct. It’s the infrastructure to act on it. To remember every Regular. To reach out at the right moment. To turn a Regular into a relationship.

35%
of customers drive 80% of revenue
5×
a repeat customer’s lifetime value vs. a one-time visitor
5-8×
personalized outreach outperforms broadcast marketing
How It Works

Relationship intelligence, built for the real world.

Customers at a local merchant
01

See the Regulars who love you

Most merchants have never seen the 35% of customers driving 80% of their revenue. Villagers shows you who they are, when they come in, and what they love about you. Your instinct, finally backed by data.

02

Show them you care

Broadcast blasts train customers to wait for the next discount. Villagers helps you send the right message to the right Regular at exactly the right moment. Bespoke, not broadcast.

03

Create experiences they’ll never forget

In-store moments, first dibs on the brands they love, curated events for Regulars who share their passions, even collaborations with the merchants next door. Local merchants are the cornerstones of community. This is how you become one.

A New Kind of Loyalty

Your Regulars are already sold. Now nurture the relationship.

Alder, our relational engine remembers every Regular, surfaces who to reach out to, what to say, and when to say it. The relationship is yours, Alder just helps you show up for it.

We call this Relational Retail. It’s the IRL loyalty that helps communities thrive.

Pricing

Start building your village. Start where you are and grow when you’re ready.

Community
Be known. Find your Regulars.
Regulars
Bespoke outreach. Events that matter.
Villagers Trust Badge
The Badge of a Villager

When customers see this in your window, they know.

You’re locally owned. You’re community minded. You build the relationships and experiences that keep our communities awesome. You’re a Villager.

Common Questions

How is Villagers different from other loyalty programs?
Most loyalty programs are built around points, punch cards, or discounts. Tools designed to convert customers who haven’t decided yet. Villagers is built for the customers who already have. Instead of incentives, you get the tools to know them, care for them, and build relationships that last beyond any single visit.
Is this a marketing tool?
Not in the traditional sense. Marketing software is built around campaigns, blasts, and broadcast. Villagers is built around hospitality. Caring for every Regular, reaching out at the right moment, creating experiences worth coming back for. We help you stop selling and start caring.
Does this work with my POS system?
Most likely yes. We’re currently integrated with Square, Clover, Lightspeed, and Shopify, with more being added. If you’re unsure, reach out and we’ll confirm in seconds.
Do I have to manually enter customer data?
Never. We pull directly from your POS and organize everything automatically. You’ll never touch a spreadsheet. Face-to-face insights you pick up? Log them right in Villagers so nothing gets lost.
What if I’m not tech-savvy?
You don’t need to be. If you can send a text, you can use Villagers. Most merchants are set up in under 4 minutes.
Will this actually increase my revenue?
Our founding merchant grew revenue by 21%, cut $300/month in redundant tools, and improved margins by 5 points. If 35% of your customers make up 80% of your revenue, investing in better relationships with those customers almost always works.
Is my data private?
Always. Your data is yours. If you ever leave the Villagers network, it’s deleted. We only use anonymized, aggregate data to give all local merchants a broader view of community commerce trends.
Can I cancel anytime?
Yes. No contracts, no commitments. Cancel anytime.